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The ten-minute morning I kept putting off became easier when I changed two things: how I made my latte, and what I expected from my journal.
A latte in my favorite mug. A notebook open on the table. A few quiet minutes to collect my thoughts before I started answering everyone else’s messages.
I bought the notebooks. Saved the prompts. Watched people explain their morning routines and thought, every time, I would love to do that.
Then morning came. I’d get ready, go out for coffee, and promise myself I’d journal tomorrow. On the days I did open the notebook, I spent half the time deciding what was worth writing down.
After enough attempts, I figured I just wasn’t someone who could keep it up.
I did find a way back to it, and changing my morning latte was part of the story. First, though, I had to understand why something I wanted so much kept feeling so difficult.

Somewhere between saving my first journaling video and buying another notebook, I’d collected a lot of rules.
Write every morning. Fill the pages. Say something meaningful. Keep going long enough to make it a habit.
At 7 a.m., that was a lot to ask of something I was hoping would make my morning feel easier.
It helped to learn that the research doesn’t revolve around one big daily writing session. One of the foundational gratitude studies asked people to list up to five things they appreciated once a week.
I could begin with something smaller, too.
The unfinished notebooks weren’t evidence that I didn’t care. I’d kept trying because I did. I needed an approach that fit the morning I actually had.

An empty notebook always seemed to come with an unspoken question: Well? What important thing do you have to say?
I usually didn’t know.
It became easier when I let myself write about whatever was on my mind, without deciding whether it was important enough to put on paper.
I give myself about ten minutes, or fifteen when the morning allows. Here is what I actually do:
I don’t need a full account of yesterday or a plan for the rest of my life. A few sentences are somewhere to start.
And I don’t ask myself to finish in a perfect mood. There are mornings when the most useful thing is simply noticing what’s been on my mind before I rush into everything else.

I used to miss a day and feel strangely embarrassed about opening the notebook again. As if the gap needed an explanation.
Now, I just turn to the next page when I’m ready.
That permission has some grounding, too. In a real-world habit study, missing one opportunity to perform a behavior did not materially affect the habit-formation process.
I like having this moment in the morning. Sometimes it fits during the week. Sometimes I give myself a longer stretch on Sunday.
You might discover that ten minutes most mornings suits you. Or that you love a fifteen-minute weekend reset and have no interest in writing on a workday.
You can find that out by trying. You don’t have to choose your forever routine before opening the notebook.

It sounds silly, but finding an extra 10-15 minutes is a big ask at 7am… That’s when I realized, by making my RUME latte in the morning, I was getting back the time I used to spend hitting the drive-thru for my morning drinks.
It’s a premixed latte powder with the milk already included at a perfect ratio. I just add water and mix, hot or iced. About a minute later I’ve got my café-quality latte, no espresso machine required.
Instead of heading out the door, I sit down with a creamy latte I want to linger over and open my notebook. My coffee run used to take ten or fifteen minutes. Staying home gives me most of that window back.
That felt much more realistic than setting an earlier alarm.
And enjoying the drink matters. Research has found that immediate enjoyment can predict persistence more strongly than distant benefits. Pairing that moment of mindfulness with a latte I love gives me something to look forward to: a comfortable spot and a little time to myself before the day gets going.
Some mornings, I sit down with my latte and realize I don’t feel like writing. I still want that little bit of time to myself.
I realized that all I really wanted was a moment to pause and set the tone for my day. I didn’t always need to put something on paper to enjoy that.
Now, having something thoughtful to read gives me a place to begin. A short passage, a question, something that makes me stop and consider my own life for a moment. I sit with it while I drink my latte, without needing to come up with a topic myself.
Sometimes, it brings up something I want to write down. Most mornings, I simply read and think.
My latte, a little inspiration, and a few quiet minutes. The notebook is there whenever I want it.

It’s easier to understand once you try it. Read some of my favorite prompts below and notice what comes to mind.
Maybe there’s something you want to write down, or maybe you just get to sit and think about something you hadn’t considered before. Either way, you're getting the win.
When you think back on a place you used to live, you might remember something surprisingly small. Where you sat to eat breakfast. The sound of your roommate coming home. The walk you knew so well you barely looked up. Details that didn’t seem worth remembering have somehow become the things that bring that whole time back.
Your life now has those details, too. Someone’s usual spot on the couch. The way your pet follows you from room to room. A conversation that happens almost every evening while you decide what to eat. Let one come to mind, and stay with it a little. Picture the room, the person, the familiar sounds. There’s something lovely about getting to notice a part of your life while you’re still living it.
Sometimes a song comes on and you remember a whole side of yourself. You still know every word. You remember who you played it for, or where you used to listen to it, and suddenly you want to hear the rest of the album. It’s a nice surprise to find that something can still make you feel that way, even after you’ve gone a long time without it.
There may be other pleasures you’d recognize just as quickly. Getting absorbed in a novel. Spending an afternoon making something with your hands. Wandering through a bookstore with someone who’s happy to take just as long as you are. Think of one, and remember what you enjoyed about being there. You don’t have to figure out how to fit it into your week yet. For a moment, you can simply remember: Oh, I love that.
When someone asks what you have planned, it’s easy to think of appointments, errands, and things you need to finish. But the answer could also include the leftovers you’re excited to eat for lunch. The next episode of a show you’re watching together. Getting home and changing into your most comfortable clothes. Those moments are part of the day ahead, even if they never make it onto the calendar.
Let yourself picture one of them for a little longer than you usually would. Where you’ll be, what you’ll reach for, how it might feel to finally sit down. Maybe there’s already something waiting for you today that you’ve been too busy to look forward to. You can enjoy a little of it now, just by remembering it’s coming.
There’s no need to make a big decision about becoming a person who journals every day. Grab a latte, sit down, open an entry, and see where it takes you.
The morning I wanted feels much closer when I let it be this simple.
I’ll send you one each morning for 30 days, free. Each one was crafted with the RUME team to be short, stress-free, and easy to digest while sipping on your latte.
Write when you feel like it. Simply read when you don’t.
Sign-up also unlocks 3 free lattes ($13.50 off) + FREE shipping with your first order below—so you can skip the coffee run and spend those minutes sipping, thinking, and enjoying a little time to yourself.
Prompts are free, with no purchase required. Your 3 free lattes will auto-apply below.
Make RUME for the mornings you’ve always wanted.
I’ve always loved bouncing around to different coffee shops and brands but RUME is the one thing that stuck. It’s been months now and I still haven’t gotten sick of it. I literally go to sleep every night looking forward to having it the next morning.
I bought RUME thinking it’d be a nice thing to keep at the office. Then I switched to working from home, and it turned into the reason my mornings actually feel put-together. A real latte without getting dressed to go stand in a line for one.
RUME is amazing, so tasty and efficient, you’d have no idea it was an instant coffee by the look and taste (but that’s also the best part because I don’t know how to make a good latte at home) has absolutely made my morning routine so nice and I look forward to my coffee every morning!!
We have a simple goal: to make a damn good latte that’s accessible, whatever your lifestyle may be. Along the way we’ve found a few specific areas that it tends to be the most beneficial to peoples’ lives.
The short answer is yes, absolutely — there’s a lot more coming.
To be clear, RUME isn’t a “latte company”, and it never will be. What we’re building is a mission that outlives any single product we’ll ever make: to never stop making your comfort-beverage experience more rewarding.
Somewhere along the line, the big coffee chains who got here first stopped trying — they got big, got comfortable, and decided “good enough” was good enough. The drinks got worse, the store became less inviting, and yet they continue to raise prices. They’ve chipped away at the trust of their customers with thousands of micro-decisions that I’ve personally felt, and I’m sure you have too. That’s the one place we’re built to never end up. So even if we handed you the best coffee in the world tomorrow, we still wouldn’t be finished. There’s always a better way, and we intend to be the ones who find it — every single time.
That’s the promise underneath everything we make: it’ll always be us.
It’s also why we’re not in a hurry to become everything at once. We could add a dozen products tomorrow, but we’d rather be unforgettable at what we already do than forgettable at everything. At this early stage, we’re focused on earning your trust through making every touchpoint (even beyond the drinks themselves) as satisfying and carefully considered as possible.
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No espresso machine, no more drive-through, no more milk carton, no more settling.
A note from our founder:
Your favorite café was never the problem. A latte made by someone who actually cares, somewhere you’re in no hurry to leave — that’s worth every dollar, and we’d never tell you otherwise.
The problem is the rest of the week. Most mornings you can’t make it there, so you settle for the fast-coffee chain instead: the drive-thru, the line, a $7 cup that’s mostly sugar. You pay café prices and get nothing that feels like a café.
We didn’t think that was fair. So we crafted a latte of our own — the way it should taste, at the price it should cost, ready in the time you’ve actually got.
Keep going to your favorite cafés, we still go to ours. But on the days you can’t, we’ve got you covered.
— Cooper
P.S. please reach out to me at cooper@makerume.com. Whether you have a question, a story to share, a complaint, or anything at all, I’d love nothing more than to hear from you. We’re building something really cool, and I consider you to be a part of it.
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